GPC: Consumer Trends

Consumer eating studies indicate that over the last 10 years…

Purchase of convenience foods is up by 50%
Time spent preparing dinner is down from 49 to 31 minutes
Shopping occurs across multiple formats, with multiple trips
Only 1 in 3 households now conduct a “primary weekly shopping trip”, trend is down by 50%
Consumers are making multiple “quick trips” which often favor other retail segments
Emphasis is on easy to find, easy to use products
Interest in natural products and organics is expanding

Source: What America Eats, 2005

Top Consumer Food Trends

Sustainable agriculture:
- Local food production
- Integrated production with the environment
- Food safety
Organics as part of earth friendly living
Flavor Profile: Fresh, good taste, nutrient rich
Fancy Premium Foods
Convenience foods: Size, packaging and preparation geared towards convenience
Quick Fix Meal Solutions: 10 minute ready meals and convenience for home preparation
Drive and Go: Take out service at full service restaurants, drive home meals
Inherently Healthy: Health and nutrition conscious living
"Low, No and Reduced" - Low intake of carbs, fats, etc.
Do-it-Yourself Dieting

Greenhouse Produce Company, LLC
2855 Ocean Drive D1
Vero Beach, FL 32963
772-492-1492